Top 10 Best Strategies for Getting Backlinks (and Why They Still Matter in 2025)
If you’re in digital marketing, SEO, or run an online business, you’ve heard the phrase “backlinks are king.” But in 2025, do backlinks still matter as much as they used to? Short answer: absolutely. In fact, they might be more important than ever.
At Trie House Productions, we believe in using smart, ethical, and creative tactics to build authority — and that starts with high-quality backlinks. In this post, we’ll break down why backlinks matter (with recent stats) and share our top 10 strategies for earning them.
Why Do Backlinks Matter in 2025?
Google has consistently emphasized the importance of backlinks as a core ranking factor. According to a recent Google Search Central SEO office hours session, backlinks are still one of the top three ranking signals in their algorithm, alongside content quality and user experience.
Stats that prove it:
Sites with a higher number of backlinks rank higher in Google SERPs — a 2024 study by Backlinko analyzing 11.8 million search results found that the #1 result on Google had 3.8x more backlinks than results in positions 2-10.
According to Google’s John Mueller, while the quality of backlinks is more important than quantity, earning links from authoritative sites remains a critical factor for increasing domain authority and ranking competitiveness.
Top 10 Proven Strategies for Getting Backlinks
Create Link-Worthy, Original Content
Think data studies, infographics, case studies, or comprehensive how-to guides. Original, high-value content is naturally more likely to earn links.
Pro Tip: Partner with your industry’s niche publications for co-branded research projects.
Leverage Digital PR
Submit press releases for major company updates, product launches, or industry commentary. Build relationships with journalists on platforms like Help a Reporter Out (HARO), Qwoted, and Terkel to become a go-to source.
Guest Posting on High-Authority Sites
Find reputable, relevant blogs in your niche and pitch original article ideas. Ensure the site has good domain authority and a clean link profile.
Note: Avoid spammy guest post farms — Google’s algorithm is sharp enough to spot manipulative link schemes.
Use the Skyscraper Technique
Coined by Brian Dean, this involves finding top-performing content in your niche, creating something even better (more current, more detailed, better designed), and then reaching out to sites linking to the original piece to suggest your improved version.
Reclaim Lost or Broken Links
Use tools like Ahrefs or Semrush to identify backlinks to pages on your site that return 404 errors. Reach out to the referring site and request they update the link to a current, relevant page.
Build Strategic Partnerships
Partner with complementary brands for co-marketing campaigns, webinars, podcasts, and joint content projects. Both parties can link to shared resources.
Sponsor Industry Events or Charities
Sponsorship opportunities often come with a backlink from the event’s or organization’s website. Look for local, regional, or virtual events with good SEO metrics.
Create Free Tools or Resources
Interactive tools, templates, calculators, or free resources naturally attract links because of their utility. Think SEO audit tools, budget planners, or industry benchmarks.
Offer Expert Roundups
Host roundups where you feature insights from multiple industry leaders. Most contributors will link to your post once it’s live.
Bonus: It helps build long-term relationships for future collaborations.
Answer Questions on Forums and Communities
Platforms like Quora, Reddit, and niche-specific forums can generate valuable backlinks when you provide thoughtful, non-promotional answers that link back to deeper content on your site.
Final Thoughts
Backlinks are still one of the most powerful signals in Google’s algorithm for a reason: they represent trust, authority, and relevance. By focusing on value-driven, white-hat link building strategies, you’ll improve your site’s visibility, authority, and organic traffic for the long haul.
At Trie House Productions, we help brands craft smart digital strategies that prioritize sustainable SEO growth. Want help with your link building or content strategy? Let’s talk.
