In a world of evolving algorithms and AI-powered search tools, one thing hasn’t changed: backlinks are still one of the most powerful signals for ranking on Google. In fact, recent studies show that pages in the top spot have 3.8 times more backlinks than those further down the results. But how do you earn high-quality, authority-building links in 2025 — without resorting to spammy tactics?

In this guide, we’re breaking down the top 10 proven strategies for getting backlinks that actually move the needle. From digital PR and guest posting to creative content hacks and strategic partnerships, these are the techniques we use at Trie House Productions to help brands boost visibility, authority, and trust.

Imagine a shift so big, people are calling it the biggest marketing change of our lifetimes. Sounds dramatic, right? But when you look at what’s happening with AI-powered search engines like ChatGPT and the way people are using them, you realize — it’s not hype. It’s already happening, and it’s reshaping how consumers find, decide on, and buy everything from sneakers to software.