The Future of AI Search Is Here — And It’s Going to Change Everything

Imagine a shift so big, people are calling it the biggest marketing change of our lifetimes. Sounds dramatic, right? But when you look at what’s happening with AI-powered search engines like ChatGPT and the way people are using them, you realize — it’s not hype. It’s already happening, and it’s reshaping how consumers find, decide on, and buy everything from sneakers to software.