Imagine a shift so big, people are calling it the biggest marketing change of our lifetimes. Sounds dramatic, right? But when you look at what’s happening with AI-powered search engines like ChatGPT and the way people are using them, you realize — it’s not hype. It’s already happening, and it’s reshaping how consumers find, decide on, and buy everything from sneakers to software.

Video editing is more than just technical skills- it includes creativity, artistic vision, storytelling, and decision-making. AI may be able to handle objective tasks such as color correction and motion tracking, but it lacks the human element necessary for high-quality video editing. Hence, human video editors will continue to play a vital role in the industry.