The Process

Jared Petrie of Trie House Productions traveled with the InfraMarker team to capture the testing process firsthand — documenting how InfraMarker’s RFID underground asset marking tags are evaluated for durability, accuracy, and long-term performance in real-world conditions.

In addition to capturing detailed footage of the testing procedures, Jared conducted an insightful on-site interview with Tomas Larking, who provided valuable perspective on the importance of reliable infrastructure management and the critical need for accurate, digital records of underground assets. His commentary helped contextualize InfraMarker’s role in modernizing asset tracking and enhancing public safety through smarter infrastructure data management.

Once back in the edit suite, Jared layered together the captured interviews, b-roll footage, and branded graphics to create a sharp, engaging project overview and market impact video. The final piece balances technical insight with broad industry relevance, positioning InfraMarker as an innovative leader in infrastructure marking and asset management.

The Result

The Pushing the Limits video has become a valuable promotional tool for InfraMarker, used to showcase their technology at trade shows, online, and in sales presentations. It effectively highlights the brand’s commitment to advancing infrastructure safety and asset tracking through cutting-edge RFID technology, while reinforcing their thought leadership within the underground utility and infrastructure space.