The Process

Jared Petrie packed up his gear and joined the InfraMarker team as they met with Tom Hebert of the Earth Sciences Foundation. Together, they documented the meticulous process of unearthing dinosaur fossils, tagging them with InfraMarker’s RFID tags, and digitally linking critical data to each specimen. The system allowed for real-time data access and long-term digital tracking, ensuring that no matter where a fossil traveled — whether to museums, universities, or private collections — its story, discovery details, and ownership records would remain intact and accessible.

Jared captured every step of the operation, from the careful extraction of ancient bones to the read/write functionality of the RFID tagging process. He conducted an on-location interview with Tom Hebert, offering viewers valuable insights into why digital asset management is just as important for prehistoric fossils as it is for modern infrastructure.

Back in the studio, Jared edited the footage into a compelling, story-driven project overview video that showcased the groundbreaking application of RFID technology in an unexpected and meaningful setting.

The Result

Tagging Time quickly gained attention within the GIS, RFID, and asset management communities. The video resonated with audiences for its blend of science, technology, and cultural heritage, eventually catching the attention of leadership at Esri and earning features in multiple industry publications and presentations worldwide.

This project not only demonstrated InfraMarker’s versatility beyond traditional infrastructure applications but also reinforced Trie House Productions’ ability to craft authentic, impactful content that captures both the heart and utility of emerging technologies.