Imagine a shift so big, people are calling it the biggest marketing change of our lifetimes. Sounds dramatic, right? But when you look at what’s happening with AI-powered search engines like ChatGPT and the way people are using them, you realize — it’s not hype. It’s already happening, and it’s reshaping how consumers find, decide on, and buy everything from sneakers to software.

In the fast-evolving world of digital marketing, standing out in search results isn’t enough anymore. It’s not just about getting eyes on your website — it’s about keeping them there, guiding users seamlessly to what they need, and converting interest into action. Enter Search Experience Optimization (SXO), the strategy that’s redefining how brands approach online visibility and user engagement.