Imagine a shift so big, people are calling it the biggest marketing change of our lifetimes. Sounds dramatic, right? But when you look at what’s happening with AI-powered search engines like ChatGPT and the way people are using them, you realize — it’s not hype. It’s already happening, and it’s reshaping how consumers find, decide on, and buy everything from sneakers to software.

If you’ve been feeling like your social content isn’t hitting the way it used to, you’re not imagining it. The problem? Most people are still marketing like it’s 2019. Same recycled strategies. Same overused hashtags. Same static posts that barely move the needle.

But here’s the thing — social media is still the biggest growth opportunity of the decade.

Platforms are actively rewarding fresh creators. People with a few hundred followers are landing millions of views overnight. Whole businesses are being built off a single viral moment.

Video editing is more than just technical skills- it includes creativity, artistic vision, storytelling, and decision-making. AI may be able to handle objective tasks such as color correction and motion tracking, but it lacks the human element necessary for high-quality video editing. Hence, human video editors will continue to play a vital role in the industry.