Case Study:
Walters Buildings
Case Study: Walters Buildings “God Made A Builder” Video
Client: Thiel Brand Agency / Walters Buildings
Production Partner: Trie House Productions / Jared Petrie
Medium: Video
Duration: 01:32
When long-time friend and creative collaborator Thiel Brand Agency approached Jared Petrie of Trie House Productions with a special request, it was more than just another video project — it was a tribute. Thiel sought to create a cinematic, emotionally charged video for Walters Buildings that would channel the spirit and storytelling power of the legendary Paul Harvey “God Made A Farmer” piece. The result was “God Made A Builder”, a moving dedication to the builders, laborers, and tradespeople who help shape America from the ground up.
The Process
Working closely with Thiel and the Walters Buildings team, Jared Petrie spearheaded the design, production, and editing of the video. Combining carefully curated stock footage with original visuals captured by both Trie House Productions and Walters’ internal team, the project came to life through thoughtful creative direction and meticulous post-production work.
Jared’s creative editing approach was central to the final piece — expertly aligning visuals with a powerful narrative voiceover and a cinematic score to evoke pride, resilience, and gratitude. The layered combination of stock and original footage enabled the video to showcase both sweeping Americana landscapes and intimate, authentic moments of builders at work, seamlessly blending to deliver a unified, emotional story.
The Result
The final video stands as a testament to the hard-working men and women who build America’s barns, workshops, and rural landmarks. It also reflects the enduring relationship between Trie House Productions, Thiel Brand Agency, and Walters Buildings — built on trust, creativity, and a shared commitment to honoring authentic American craftsmanship.
“God Made A Builder” has since been used as a brand centerpiece for Walters Buildings, capturing the hearts of their audience and reinforcing their mission through storytelling that resonates.
